Liverpool Football Club and Standard Chartered Bank are pleased to announce a four-year extension to their main sponsor agreement, taking the bank’s partnership with the club through to the end of the 2022-23 season.
The bank first signed up as the club’s main sponsor in July 2010, and the agreement was extended in 2013 and again in 2015. Financial terms of the agreement remain confidential.
Naser Ezaz Bijoy, CEO Standard Chartered Bangladesh said, “As a childhood fan of Liverpool, I am extremely delighted with the extension of the sponsorship; but more importantly, the rich heritage of Liverpool makes it the perfect partner for Standard Chartered, itself a financial institution with deep historic ties in markets around the world, particularly in Bangladesh, where we have been operating for over 113 years. Our bank and LFC both kicked off the year 2018 on a positive note, and we look forward to celebrating many joint successes with all our stakeholders and supporters in Bangladesh.”
Liverpool have a large number of fans across Standard Chartered’s core markets in Asia, Africa and the Middle East and the sponsorship provides the bank with an opportunity to accelerate visibility of its brand, improving recognition across key markets around the world.
Additionally, over the last eight years Standard Chartered and Liverpool have used their partnership to support a number of the bank’s sustainability and community investment programmes.
The annual “Perfect Match” game – where LFC players swap the Standard Chartered logo on their shirts for the “Seeing is Believing” logo – has raised more than $480,000 to tackle avoidable blindness.
Billy Hogan, managing director and CCO, Liverpool said, “As a club we’re very proud to have Standard Chartered renew their relationship for another four years. Our connection runs deep, it means more than just sponsorship, from the outset it has been about working together with the club and our communities and supporters around the world.
“Importantly, it also means we are able to support our ambitions on the pitch and compete with the best in the world. We have enjoyed many highlights of this relationship so far and I look forward to many more.”
Bill Winters, Group chief executive, Standard Chartered, said, “Liverpool are one of the world’s best-known football clubs and we are proud to be associated with them. It is a fantastic club which share many of our values and are hugely popular across our global footprint. Our partnership has provided valuable support to the charitable initiatives close to our hearts and has helped us to further engage with our clients and staff as well as with LFC fans. We are excited to be able to continue this partnership, and look forward to building on our successful relationship.”
