Nowadays, body dysmorphic disorder is one of the biggest issues amongst teenagers. But how can one fight this discrimination with the help of a clothing brand? On completing 30 years in the fashion industry, Humaira Khan decided that it was about time she took a step against body shaming.
Humaira’s main objective was to bring regular people into her store, and into her designing area. “I know many people who do make plus sized attires, but they do not talk about it. They do not put those people in the commercials or advertisements. Therefore, I decided that I wanted to break this stereotype,” informs Khan.